Writing

 
 

Brand & product marketing 

  • Alignment workshops

  • Brand story / ‘About us’

  • Manifestos

  • Mission statements

  • Positioning statements

  • Elevator pitches

  • Brand values

  • Product pillars

  • Copy tone & messaging guidelines

  • Audience descriptions

  • Deck templates

 

Print

  • Catalogues

  • Lookbooks

  • DTC mailers

  • Product packaging

  • On-product hangtags

  • Window clings

  • Cash wraps

  • Table signs

  • Product knowledge guides

 

Digital advertisement 

  • Banner ads

Social media

  • Voice guidelines

  • Content calendars

  • Hashtag programs

  • Platform bios

  • Post copy

  • Blogging

  • Video scripts

  • Engagement ideation

  • Influencer gifting

 

Ecommerce

  • Meta titles/descriptions

  • Email marketing

  • Product names/descriptions

 

Conceptual

  • Custom content write-ups

  • Product activations

  • Brainstorm leadership

 

Investor decks

  • Content organization

  • Leadership bios

 
 

 
 

Project management

 

As a brand storyteller and writer, I know first-hand how imperative a great project manager is for any successful creative endeavor. The key is understanding that each client is unique with their own set of unique challenges, which is why I approach each project and each team with a fresh creative perspective. It’s this deep understanding and ability to problem solve that allows me to clearly and consistently manage a project from both the client and creative side.

Working with designers, developers, and copywriters, I clearly distill creative briefs, establish effective OKRs, determine efficient resourcing and scheduling, manage cost-conscious time tracking, and conduct internal retrospectives using platforms such as – but not limited to – Basecamp, Dropbox, TeamGantt, and Harvest Forecast. I believe that as a project manager, it’s my responsibility to engineer empathy with coworkers and clients alike in order to create a meaningful experience for both sides. 🤗